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View synonyms for loss leader
loss leader
noun
- a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store. Compare leader ( def 4 ).
loss leader
noun
- an article offered below cost in the hope that customers attracted by it will buy other goods
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Other Words From
- loss-leading adjective
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Word History and Origins
Origin of loss leader1
First recorded in 1920–25
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